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FOCUS:

CONSUMER ELECTRONICS

DURATION:

15 WEEKS SOLO

YEAR:

2024

DryBar BlowDryer Brush

About.

A hair care device designed and reimagined for comfort and accessibility, that allows for a “salon look” at home.

This project explores market research, internal component studies, ideation, branding and product visualization.

The Salon Experience.

What is a blow-out hairstyle?

The technique of pulling the hair alongside the brush and hairdryer adds a silky, voluminous style to the hair.

Hair stylist uses a hair dryer and brush to achieve the blow-out hairstyle.

The Reality of Going to the Salon.

It's not an everyday luxury.

Time Consuming.

Oftentimes going to the salon for a blowout is a 1-3 hour ordeal, and can take 1-2 months to book an appointment.

Expensive.

A trip to the salon can cost a minimum of $75 before tax and tip is applied.

Inconvenient.

All things considered, going to the salon everyday, or even once a month, is simply not a sustainable way of styling your hair everyday.

"How can hairstyling be made more accessible?"

Design Intent.

"Design and craft a chair that explores how sculptural elements can coexist within functionality and simplicity."

Market Research.

Reviewing the leading brands and hair styling devices.

Affordable.

Luxury.

Process Breakdown.

How does the DryBar Double Shot Blow-Dryer Brush preform, and where is improvement necessary?

Step 4: Pull hair through.

Step 3: Gently wrap hair.

Step 2: Place brush on hair.

Step 1: Twist dial to turn on.

Awkward location for dial, user must take hands away from the action to change settings.

Overall shape of the body is uncomfortable to hold, user expressed feeling that there was a lack of an ergonomic grip.

The primary action of the tool, where the user is wrapping the hair around the brush and pulling the hair through to dry and style.

The top handle is too short for the user to hold, and puts the user at risk for burning their fingers.

Product Teardown.

Identifying the internal components that make the product perform and function properly.

Brand and Aesthetic Analysis.

Defining the key components and aesthetics that make-up the DryBar brand's visual palette.

DryBar Brand Analysis:

My Aesthetic Analysis:

Ideation Sketching.

Ideating product form and shape.

Prototyping Phase I.

A Series of Experimenting with low-fidelity foam models, observing form and function of the tool.

Less Successful Forms

More Successful Forms

Final Form

CAD Development.

Progression of Creating a fully refined 3D model in Fusion 360, highlighting key features and details.

Version I.

Version II.

Version III.

Version IV, Final Form.

Prototyping Phase II.

High-fidelity primed, sanded, and finished 3D model of the final design direction.

Final Look.

Tactile Hold

Accessible Adjustments

Easy Top Grip

Reimagined grip for an easier, more tactile hold in the user's hand.

Relocated heat settings and on/off toggle for a more efficient blow dry.

A more tactile and sturdy top grip for easier hold and to avoid burning fingers.

Reimagined for Comfort and Accessibility